The Blue Star Score is your business's vital signs in one composite number, built from four pillars: Sales, Throughput, Assurance and Resources. Today you can score one of the four free — most businesses have never seen any of them.
Free · public data only · Throughput, Assurance & Resources are rolling out — waitlists below
One universal rubric — what changes by business is only what counts as evidence. A landscaper and a machine shop are asked the same four questions.
Scores you can't inspect are opinions. Here's the whole model.
Equal weights, published here, identical for every business — no industry-specific weighting, ever. Unscored pillars never count against you; your composite is computed from what's been measured.
Every criterion is written once, abstractly, for all businesses — "are you findable where your buyers look?", "are you meeting the compliance obligations your business carries?" Nobody gets an easier rubric.
What counts as proof depends on who you are: findability is your Google Business Profile if you're a local service business — and your industry directories if you're a manufacturer. Same bar, different evidence.
Assurance scores the obligations you actually carry. A landscaper clears it with licensing, bonding and insurance. A defense-adjacent machine shop carries CMMC-readiness. Same weight, same criterion — your obligations set the bar.
Meet Ridgeline Instruments — a fictitious 60-person Ohio electronics manufacturer we use as the worked example. Every number below is sample data.
| Pillar | Score | What the score is telling them |
|---|---|---|
| S · Sales | 58 | Strong word-of-mouth, but invisible to the AI answers new buyers actually ask. Their best customer can't be the only one who can find them. |
| T · Throughput | 44 | "About 80%" was folklore — measured line effectiveness came back 54. The score went up when they started measuring. See their full Throughput report → |
| A · Assurance | 52 | Customer security questionnaires answered ad hoc, no evidence trail — and as a defense-adjacent supplier they carry CMMC-readiness obligations they haven't started. |
| R · Resources | 62 | Profitable and current on debt — but two customers are 70% of revenue, and the score won't let them unsee that. |
The math, in the open: (58 + 44 + 52 + 62) ÷ 4 = 54. One number, four honest reasons why.
Sales is live today — scan it free. Throughput, Assurance and Resources are rolling out by demand: tell us which pillar you need and you're first in line when it opens.
Six minutes, public data only. Your Sales pillar score — and your first look at the other three.
⭐ Run your free Sales scan